Buying a new car in Canada often comes with hidden costs like dealer markups, which can inflate prices beyond the MSRP. These extra fees, added by dealerships, can cost buyers thousands of dollars, especially during high-demand periods. The solution? Pre-negotiated deals.
With pre-negotiated deals, you lock in a set price before visiting the dealership, eliminating the need for haggling and avoiding unexpected fees. For a $99.00 fee, services like Price Driven provide access to invoice pricing vs MSRP and guaranteed final prices, saving buyers an average of over $1,200. This transparent approach simplifies car buying, ensures predictable costs, and saves time.
Key Benefits:
- Avoid dealer markups and surprise fees.
- Access invoice pricing for clarity on dealer costs.
- Save time and money with locked-in prices.
Pre-negotiated deals are a practical way to keep your car-buying experience stress-free and cost-effective in today’s market.
Pre-Negotiated Car Deals vs Traditional Buying: Cost and Time Savings in Canada
NEVER Pay Over MSRP! Avoid Dealership Markup!
What Are Pre-Negotiated Deals?
Pre-negotiated deals let you lock in a fixed price for a car before setting foot in the dealership, removing the need for haggling and avoiding unexpected markups. The price is determined in advance, based on the vehicle's invoice pricing - essentially, what the dealer paid for it. This approach offers a clear view of the dealer's profit margin.
"Price Driven tells you what the dealer pays for the car, but that doesn't mean you get to buy it at that cost. But it does get you closer than going in blind."
This pricing method simplifies the car-buying process, making it more transparent and efficient.
How Pre-Negotiated Pricing Works
The process is straightforward. Start by selecting the make, model, and trim you want on the service provider's website. Then, for a $99.00 flat fee, you gain access to a locked-in price. The provider will send you the guaranteed final price and connect you with a dealership that has agreed to honour it. When you visit the dealership, the price is already set - all that's left is to complete the necessary paperwork.
By negotiating with multiple dealerships on behalf of their customers, these services often secure better rates than most individual buyers could achieve on their own.
"Jordan from Price Driven handled every detail. They connected me with a dealer who honored their pre-negotiated pricing. I paid just above invoice price and saved $2,210."
This system is designed to save time and ensure transparency, offering a hassle-free car-buying experience.
Advantages of Pre-Negotiated Deals
The biggest perk? Clear, upfront pricing with no surprises. You know exactly what you'll pay before you even visit the dealership. This approach can save you up to 15 hours of comparing models and visiting showrooms, while also delivering savings that average over $1,200 - and in some cases, as much as $5,000. By using invoice-based pricing, pre-negotiated deals eliminate dealer markups and keep your budget intact.
Another key benefit is the confidence that comes with having access to invoice data and a locked-in price. This knowledge helps you sidestep common dealer tactics that drive up costs.
"Armed with the invoice price, I walked in confident and saved $3,000. The dealer didn't waste my time!"
Pre-negotiated deals shift the control back to you, giving you the advantage typically reserved for the most informed car buyers.
How Price Driven Helps You Avoid Markups

Price Driven takes the guesswork out of car buying by offering transparent invoice data and fixed, pre-negotiated prices. Operating across Canada since its launch in 2023, the service has built partnerships with dealerships to secure guaranteed prices for buyers.
Access to Invoice Pricing Data
Price Driven puts the power of transparency in your hands by showing you the dealer’s actual cost. Knowing this is key to avoiding unnecessary markups. The service reveals the invoice price - what the dealer pays the manufacturer before adding their own margins. This means you can clearly see the difference between the manufacturer's suggested retail price (MSRP) and the dealer's base cost.
For example, if a car has an MSRP of $25,000.00 but the invoice price is $23,500.00, you’ll know whether a dealer’s price of $26,000.00 is reasonable or inflated. This kind of clarity lets you evaluate pricing with confidence, and it’s all laid out in the free discount reports provided by Price Driven.
Pre-Negotiated Prices Through Dealer Partnerships
Price Driven goes a step further by partnering with dealerships to offer fixed, pre-negotiated prices. These partnerships ensure buyers can skip the back-and-forth negotiation process. Instead, dealers agree to honour pre-set prices in exchange for a steady stream of customers.
This is especially relevant in Canada’s current market, where wholesale prices dropped by 0.32% in late January 2026, and economic uncertainty has many consumers postponing big purchases. The pre-negotiated pricing model eliminates the risk of variable markups based on a buyer’s ability to negotiate or perceived willingness to pay. It’s a straightforward system that standardizes pricing, while also unlocking opportunities for additional savings - details of which are outlined in Price Driven's service tiers.
Free Reports and Premium Services
Price Driven caters to every budget with two service tiers.
- The free discount reports provide essential tools like invoice pricing data, MSRP comparisons, and discount details for any vehicle trim. If you prefer to negotiate on your own, these reports give you the data you need to do so effectively.
- For buyers who want a guaranteed final price, the $99.00 premium service delivers. This tier ensures you get a locked-in price, offering average savings of over $1,200. In provinces like Ontario, where annual insurance costs can soar to $2,575.00, these savings can significantly reduce your total cost of ownership.
The premium service also comes with a money-back guarantee, ensuring that if the promised value isn’t delivered, you won’t be out of pocket. Whether you choose the free or premium option, Price Driven provides the tools to help Canadians avoid dealer markups and make smarter car-buying decisions.
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Why Pre-Negotiated Deals Work for Canadian Buyers
Pre-negotiated deals go hand-in-hand with transparent pricing, addressing some of the most common frustrations that Canadian car buyers face.
Solving Common Buyer Problems
Three major headaches for buyers - long negotiations, unexpected fees, and doubts about fair pricing - are eliminated with pre-negotiated deals. These agreements establish the final price upfront, meaning buyers can step into a dealership knowing exactly what they'll pay. This approach can save up to 15 hours of research and dealership visits.
Another key benefit is the clarity around pricing. Pre-negotiated deals ensure all costs are transparent and set before you even visit the dealership. This eliminates the risk of surprise markups at the last minute. In a country where insurance premiums vary significantly - from $1,375.00 in Prince Edward Island to $2,575.00 in Ontario - this kind of predictability is a game-changer.
For first-time buyers or those less confident in their negotiation skills, pre-negotiated deals level the playing field. Dealers typically operate with margins under 8.7% of the invoice price, a figure most buyers are unaware of. By relying on automotive professionals to negotiate on their behalf, buyers can secure prices just 3%–8% above the invoice without needing to master the art of negotiation.
These benefits are particularly well-suited to the unique challenges of the Canadian market.
Designed for the Canadian Market
Pre-negotiated deals address the complexities of regional pricing in Canada. For instance, sales tax acquisition costs range from $0.00 in Ontario to $348.00 in Quebec, and provincial incentive programs vary widely. Quebec plans to phase out EV subsidies by 2027, while British Columbia ended theirs in November 2025. With pre-negotiated pricing, buyers get accurate cost estimates tailored to their province’s tax rates and insurance conditions.
In 2026, the market presents additional challenges: manufacturer rebates have dropped to an average of $251.00, down from roughly $1,100.00 before the pandemic, and new vehicle MSRPs have risen by 2.5%. Pre-negotiated deals cut through these complications, offering pricing that reflects actual dealer costs instead of inflated starting points.
Conclusion: Get Fair Pricing with Pre-Negotiated Deals
Skip the headaches of dealer markups and long-winded negotiations. Pre-negotiated deals simplify car buying by eliminating extra fees and locking in a set price before you even step into a dealership. This means no surprises, no stress, and real savings.
With Price Driven, the process couldn’t be easier. You can start with a free discount report to see the dealer's invoice price. Or, for $99.00, their service guarantees a final price with partner dealerships.
The numbers speak for themselves. Canadian buyers who use pre-negotiated services save an average of over $1,200 per vehicle, with individual savings ranging from $500 to over $5,000. Plus, you’ll save 12 to 15 hours that would otherwise be spent researching and visiting multiple dealerships.
"Jordan from Price Driven handled every detail. They connected me with a dealer who honoured their pre-negotiated pricing. I paid just above invoice price and saved $2,210." - Patricia T.
In today’s market, where manufacturer rebates have dropped to just $251 and new vehicle prices keep climbing, pre-negotiated deals provide a fair and transparent way to avoid dealer markups. This approach puts the power back in your hands, ensuring you get the best deal no matter where you live in Canada.
FAQs
What’s included in the “guaranteed final price”?
The “guaranteed final price” represents a clear, pre-negotiated amount agreed upon with the dealer. This approach eliminates any surprise markups or hidden charges. It’s supported by dealer-level discounts and invoice pricing, ensuring the process remains simple and budget-friendly.
Can a dealer still add fees after I lock in a price?
Yes, even after locking in a price, dealers can still tack on extra fees. These might include documentation fees, freight charges, or other dealer-specific costs that weren’t included in the agreed-upon price. The good news? Many of these fees can often be negotiated separately, so it’s worth addressing them before finalizing the deal.
Does the $99.00 fee pay for itself on most new cars?
The $99.00 fee often proves to be worth it for most new car purchases. It provides buyers with access to pre-negotiated deals, clear pricing, and dealer discounts. On average, Canadians save over $1,200, making this fee a smart and economical choice.



















































































































































