Dealers know what the car really costs. Now you do too. Your free report shows the sticker price, the dealer's cost and the discount in between.
Free forever · Updated weeklyVerified Canadian invoice data · Updated weekly
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Year, make and model. It takes about 30 seconds.
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See what the dealer paid and how much room there is. Then negotiate with facts.
Free forever · Takes about 30 seconds
Source: Canadian Automobile Dealers Association, 2025
Most buyers walk in without knowing the dealer invoice price, so they never know how much room there really is to negotiate.
Every buyer has a different comfort level: doing it yourself, letting someone else handle it, or something in between. Price Driven offers three ways to make sure you never overpay.
Free Discount Report
FreeDo it yourself, armed with data
Get instant access to the dealer invoice price, local market discounts, and your exact target negotiation price — before you ever speak to a salesperson.
Real reviews from Google, quoted in full.
With so much smoke and mirrors in the show room, it's terrific to have some dealer invoice pricing data at your fingertips when negotiating a new car deal. Pricing transparency streamlines the whole process-- for everyone. Thanks guys!
This was a really useful tool to negotiate pricing of a new car at the dealership. Using this, ChatGPT and competing dealership offers against each other- I know I got the best deal possible.
This website helped me a lot in finding out the car invoice price and understand the incentives and credits I could use for my purchase.
Jordan took the stress out of buying a new car. He got me the best deal, I just had to go in and sign the paperwork and get my new car. Thank you, Jordan and Price Driven.
Jordan made the experience buying our HR-V super smooth. In less than 48 hours we were signing paperwork at the dealership, confident that we were getting the best deal in the area.
Great service. They negotiated an offer that was unbelievable. Will use again in the future.
Yes. The report has no cost, no credit card, and no obligation to use any of our other services.
We text you a 6-digit code. It keeps your report private and blocks dealership spam.
It comes from verified dealer transaction data for your exact year, make, model, and trim.
The free report currently covers new vehicles. Used car pricing tools are on our roadmap.
You can ask for a free dealer referral, or hire our broker for a flat $1,000 fee.
Still unsure? Talk to a person
Free forever · Updated weeklyVerified Canadian invoice data · Updated weekly