Car Negotiation & Dealer Invoice Pricing in Canada
Get the best new car dealEvery time.
Know what the dealer paid — join 2,300+ Canadians who saved thousands.
Free forever · Verified Canadian invoice data · Updated weekly
Trusted by Canadian car buyers
Only 10% of car buyers actually get a good deal
Source: Canadian Automobile Dealers Association, 2025
Most buyers walk in without knowing the dealer invoice price, so they never know how much room there really is to negotiate.
- Canadians who used Price Driven to buy smarter
- 2,300+
- Average saving per customer vs. sticker price
- $2,400
- Verified dealer invoice pricing, updated weekly
- 100%
Three services, one goal:
securing your discount
Every buyer has a different comfort level: doing it yourself, letting someone else handle it, or something in between. Price Driven offers three ways to make sure you never overpay.
Know before you go
Get instant access to the dealer invoice price, local market discounts, and your exact target negotiation price — before you ever speak to a salesperson.
- Dealer invoice price for your exact trim
- Local market discount benchmarks
- Your target negotiation number
See what our customers say about us
With so much smoke and mirrors in the show room, it's terrific to have some dealer invoice pricing data at your fingertips when negotiating a new car deal. Pricing transparency streamlines the whole process-- for everyone. Thanks guys!
This was a really useful tool to negotiate pricing of a new car at the dealership. Using this, ChatGPT and competing dealership offers against each other- I know I got the best deal possible.
This website helped me a lot in finding out the car invoice price and understand the incentives and credits I could use for my purchase.
Jordan made the experience buying our HR-V super smooth. In less than 48 hours we were signing paperwork at the dealership, confident that we were getting the best deal in the area.
Jordan has been extremely professional and provided great advice timely response through my purchase for a new Mazda car. Would definitely recommend his paid service to get good pre negotiated deals
With so much smoke and mirrors in the show room, it's terrific to have some dealer invoice pricing data at your fingertips when negotiating a new car deal. Pricing transparency streamlines the whole process-- for everyone. Thanks guys!
This was a really useful tool to negotiate pricing of a new car at the dealership. Using this, ChatGPT and competing dealership offers against each other- I know I got the best deal possible.
This website helped me a lot in finding out the car invoice price and understand the incentives and credits I could use for my purchase.
Jordan made the experience buying our HR-V super smooth. In less than 48 hours we were signing paperwork at the dealership, confident that we were getting the best deal in the area.
Jordan has been extremely professional and provided great advice timely response through my purchase for a new Mazda car. Would definitely recommend his paid service to get good pre negotiated deals
Great service. They negotiated an offer that was unbelievable. Will use again in the future.
Jordan took the stress out of buying a new car. He got me the best deal, I just had to go in and sign the paperwork and get my new car. Thank you, Jordan and Price Driven.
Although Jordan Rusell was unable to secure the specific car we were looking for, his service was exceptional. He went above and beyond to source potential options, provided transparent pricing details, and promptly answered all our questions with patience and expertise. His dedication and professionalism made the process smooth and stress-free. I would highly recommend Jordan to anyone in need of a car broker and will definitely work with him again in the future.
Jordan makes the car-buying process so much easier, smoother and quicker. He not only got us a good deal on a Subaru Forester, but he also hunted all over the province for a car that was in stock and in the colour we wanted. I can't fathom how I could have done it on my own. To top it all off, Jordan is a good person. He's kind, accommodating, and understanding, and he's quick to respond to our plethora of questions and to invite us to ask more, from the moment we signed up for Price Driven to the moment we drove away in our new car. Thank you, Jordan!
Great service. They negotiated an offer that was unbelievable. Will use again in the future.
Jordan took the stress out of buying a new car. He got me the best deal, I just had to go in and sign the paperwork and get my new car. Thank you, Jordan and Price Driven.
Although Jordan Rusell was unable to secure the specific car we were looking for, his service was exceptional. He went above and beyond to source potential options, provided transparent pricing details, and promptly answered all our questions with patience and expertise. His dedication and professionalism made the process smooth and stress-free. I would highly recommend Jordan to anyone in need of a car broker and will definitely work with him again in the future.
Jordan makes the car-buying process so much easier, smoother and quicker. He not only got us a good deal on a Subaru Forester, but he also hunted all over the province for a car that was in stock and in the colour we wanted. I can't fathom how I could have done it on my own. To top it all off, Jordan is a good person. He's kind, accommodating, and understanding, and he's quick to respond to our plethora of questions and to invite us to ask more, from the moment we signed up for Price Driven to the moment we drove away in our new car. Thank you, Jordan!