• Our Story

  • Price Driven was born from my experience at a Toyota dealership, where I saw firsthand how uneven negotiation led to unfair car prices.
    We wanted to create a solution that empowers Canadians with transparent pricing and helps them save money without the hassle of negotiation.


  • Our goal is to be the platform for Canadians to save hundreds or even thousands when buying a new car.

  • Our vision

    To transform the car buying experience by providing transparency, convenience, and cost savings, empowering consumers with pre-negotiated prices and eliminating the stress of traditional negotiations.

  • Our Mission

    To simplify the car buying process with transparent pricing and pre-negotiated deals, helping them save time and money while ensuring a stress-free, reliable purchasing experience.

Get the Car Best Price ⋆

Get the Car Best Price ⋆

Get the Car Best Price ⋆

Get the Car Best Price ⋆

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Jordan Russell

Meet our founder

Price Driven, founded by Jordan Russell, is an innovative online platform that aims to revolutionize the car buying experience. Leveraging Jordan’s sales background, competitive spirit, and understanding of consumer needs, Price Driven bridges the gap between invoice pricing and the actual negotiation process.

Founder of Price Driven

Testimonials

  • I was able to save money on my Lexus RX through Price Driven. The platform provided all the necessary details to make an informed choice.
    testimonial author avatar
    Olivia P, Winnipeg, MB
    Lexus RX | 2025
  • Made purchasing a new SUV less stressful than my previous car. Knowing how much discount there is, helps with negotiating the price.
    testimonial author avatar
    Michael S, Vancouver, BC
    Ford Escape | 2024
  • Price Driven made buying my first new car so easy! The transparent pricing gave me confidence, and the pre-negotiated deal saved me hundreds.
    testimonial author avatar
    Lucas H, London, ON
    Kia Seltos | 2025
  • I was able to save money on my Lexus RX through Price Driven. The platform provided all the necessary details to make an informed choice.
    testimonial author avatar
    Olivia P, Winnipeg, MB
    Lexus RX | 2025
  • Made purchasing a new SUV less stressful than my previous car. Knowing how much discount there is, helps with negotiating the price.
    testimonial author avatar
    Michael S, Vancouver, BC
    Ford Escape | 2024
  • Price Driven made buying my first new car so easy! The transparent pricing gave me confidence, and the pre-negotiated deal saved me hundreds.
    testimonial author avatar
    Lucas H, London, ON
    Kia Seltos | 2025